LOS ANGELES, March 2 /PRNewswire-FirstCall/ - Walt Disney Studios Motion
Pictures and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that
Jonas Brothers: The 3D Concert Experience grossed $765,000 in select IMAX(R)
3D theatres, posting a per screen average of approximately $15,000 during its
opening weekend from Friday, February 27 through Sunday, March 1. The limited
IMAX 3D engagement will continue to run through this Thursday, March 5.
"We're happy that Jonas Brothers fans have a chance to experience this
concert film in IMAX 3D," said Greg Foster, Chairman and President, IMAX
Filmed Entertainment. "The rollout of our digital IMAX projection system made
this one-week IMAX run possible, and we are pleased that this flexibility
enabled our partners at Disney as well as our exhibitor partners to have this
special release for a week."
This high-energy Walt Disney Pictures rockumentary 3D feature film event
from director Bruce Hendricks ("Hannah Montana/Miley Cyrus: Best of Both
Worlds Concert Tour"), blends excerpts from the Brothers' red-hot "Burning Up"
concert tour, including guest performances from Demi Lovato and Taylor Swift.
The film also includes exclusive behind-the-scenes footage, off-the-wall
segments, a never-before-heard song ("Love Is On Its Way"), swarming fans and
a lot of JB-style humor-giving fans never-before-seen insights into the lives
of Kevin, Joe and Nick.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX(R) theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
September 30, 2008, there were 320 IMAX theatres operating in 42 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), The IMAX 3D Experience(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.
This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.
SOURCE IMAX Corporation
- 03/02/2009
CONTACT: Media: IMAX Corporation, New York, Sarah Gormley,
(212)
821-0144, sgormley@imax.com; Entertainment Media: Rogers & Cowan, Los Angeles,
Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
( Investors: IMAX
Corporation - New York,
Heather Anthony, (212) 821-0121, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com
(IMAX IMX.)