Release Details

KIEV, Ukraine, Apr 15, 2010 (GlobeNewswire via COMTEX) --IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) and Triumf Media Group, one of the largest entertainment developers in the Ukraine, today announced an agreement to expand their relationship with the installation of three additional IMAX(R) theatre systems in the city of Kiev and two other cities in the country. The agreement doubles the number of IMAX theatres scheduled to open in Ukraine, bringing that total number to six, all operated by Triumf Media Group, and it was signed following the box office success of the first IMAX location in Kiev. A second location from the original contract is scheduled to open in the city of Odessa and a third in the city of Lvov later this year. Under the terms of today's announced agreement, the first of the three additional systems is scheduled to open in Kiev in 2012.

"Our first IMAX theatre has demonstrated tremendous potential for the IMAX brand in the Ukraine, and through this new agreement we aim to capitalize on our initial success by doubling the number of IMAX screens in the country," said Andriy Shpyg, General Director of Triumf Media Group. "Our single IMAX screen is consistently generating as much as 10% or more of the nationwide box office for major Hollywood IMAX releases such as Avatar, and demand for The IMAX Experience(R) has been so high on the weekends that many of our shows consistently sell out."

"The Ukraine is a new market for IMAX and to have one of the country's largest developers double its number of IMAX screens based on the early success of its first installation is very encouraging," said IMAX CEO Richard L. Gelfond. "The performance of the country's first IMAX theatre, as well as the significant success IMAX theatres are having in Russia, reflects the strong appeal of the IMAX brand in this part of the world, and we're optimistic about continued success and growth throughout the region."

The Triumf Media Group's first IMAX theatre opened at the Blockbuster Entertainment Complex in Kiev in September of 2009. All six IMAX locations will utilize IMAX's digital projection system, which eliminates the high cost of film prints, making the IMAX theatre business more attractive for exhibitors worldwide. IMAX theatres deliver the world's most immersive cinematic presentations in both 2D and IMAX(R) 3D, and showcase Hollywood blockbusters that have been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience.

About Triumf Media Group

Triumf Media Group was set up specifically for developing high quality multiplexes and IMAX theatres across Ukraine. The firm's first IMAX theatre opened in 2008 and two more locations are scheduled to open later this year in Odessa and Lviv. Triumph Media Group is also associated with the development of shopping malls and entertainment complexes in prime locations throughout Kiev.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of December 31, 2009, there were 430 IMAX theatres (309 commercial, 121 institutional) operating in 48 countries.

The IMAX Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6469

IMAX(R) , IMAX(R) 3D, IMAXDMR(R), An IMAX 3D Experience(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward-looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by the Company, the performance of IMAX DMR films, conditions in the in-home and out-of-home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, investments and operations in foreign jurisdictions, foreign currency fluctuations and the Company's prior restatements and the related litigation and ongoing inquiries by the SEC and the OSC. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

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SOURCE: IMAX Corporation

CONTACT: IMAX Corporation, New York
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212-821-0155
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212-821-0121
hanthony@imax.com
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Entertainment Media:
Jason Magner
310-854-8128
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Sloane & Company, New York
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Whit Clay
212-446-1864
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